Speaker Biography

Lars Hoffman

SVP, Global Launch Services

Lars Hoffman is Rocket Lab’s Senior Vice President of Global Launch Services. In this role, he leads the business development and customer experience strategy for the Electron program. With more than 30 years of experience in national security and aerospace, Lars has deep knowledge of the launch industry and the ever-evolving needs of satellite owners and operators.

Prior to joining Rocket Lab, Lars was the Senior Director of Government Sales at SpaceX, where he was responsible for National Security Space (NSS) strategy and business development.

Lars also led a distinguished career in the United States Air Force, including roles at the Pentagon. He holds advanced engineering degrees from the United States Air Force Academy, the Air Force Institute of Technology and the United States Air Force Test Pilot School. He also earned national security degrees from MIT, Air University and National Defense University and an M.B.A. from UCLA.